I AM
Adriana Rippel
Product Designer – Agile Coach - Workshopper. Comfortable at the intersection of business and technology to create value.
Agile transformation
at FICO - Fair, Isaac and Company in San Jose, California, USA | https://www.fico.com
FICO, a top analytics software company, revolutionizes industries with Big Data and mathematical algorithms, predicting consumer behaviour. They offer analytics tools across sectors to manage risk, fight fraud, enhance customer relationships, optimize operations, and meet regulatory standards.
My responsibilities and achievements:
FICO, a top analytics software company, revolutionizes industries with Big Data and mathematical algorithms, predicting consumer behaviour. They offer analytics tools across sectors to manage risk, fight fraud, enhance customer relationships, optimize operations, and meet regulatory standards.
My responsibilities and achievements:
- Led a 400-member cross-functional community (13% of company) in bottom-up strategy and Agile transformation within six months.
- Served as Scrum Master for international teams across three time zones, facilitating product development.
- Established end-to-end controls, automated CI/CD pipeline, and initiated roadmaps to meet strategic goals.
- Launched "Shift Left" program, automating CI/CD controls.
- Transformed siloed teams into Agile product-driven teams, ensuring Cloud Compliance for 25-member DevOps teams.
- Provided coaching on Agile methodology/tools and fostered a culture of open communication and ownership.
- Led product development and UX/UI for "Highway to Production," a new governance platform.
Customer experience
at innogy CX Factory, Berlin |
The company was created splitting the renewable, network and retail businesses of RWE into a separate entity innogy. It is now merged and integrated into German energy company E.ON. innogy was serving 23 million customers in Europe.
The main goal of CX Factory was driving customer-centric journey enhancements at scale within innogy B2C. This global priority program involved collaboration with skilled professionals across international teams.
I've played a pivotal role in overhauling a cutting-edge, customer-centric CX Factory, collaborating with a global team of experts to drive impactful improvements across the customer journey. Conducted thorough customer research, led workshops to prioritize internal requirements, and facilitated strategic planning sessions, including Design Sprints 2.0 and OKR development.
The company was created splitting the renewable, network and retail businesses of RWE into a separate entity innogy. It is now merged and integrated into German energy company E.ON. innogy was serving 23 million customers in Europe.
The main goal of CX Factory was driving customer-centric journey enhancements at scale within innogy B2C. This global priority program involved collaboration with skilled professionals across international teams.
I've played a pivotal role in overhauling a cutting-edge, customer-centric CX Factory, collaborating with a global team of experts to drive impactful improvements across the customer journey. Conducted thorough customer research, led workshops to prioritize internal requirements, and facilitated strategic planning sessions, including Design Sprints 2.0 and OKR development.
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ART DIRECTION
at Rieger Fashion, Salzburg
Rieger Fashion, a contemporary fashion store in Salzburg, aimed to expand its reach by launching an online store.
The project assignment was about guiding the visual style and creative vision, ensuring cohesive and compelling artistic expression across various mediums such as advertising, design, and media.
My steps on the way:
Rieger Fashion, a contemporary fashion store in Salzburg, aimed to expand its reach by launching an online store.
The project assignment was about guiding the visual style and creative vision, ensuring cohesive and compelling artistic expression across various mediums such as advertising, design, and media.
My steps on the way:
- Conducted market analysis, guided UX/UI design, and formulated business objectives for an online store.
- Developed strategies to enhance SEO, social media presence, and sales channels.
- Established information architecture and tested customer engagement on Facebook, Instagram, Google AdWords, and Newsletters.
- Improved branding through meticulous product management, digitalization, and product visuals."
UX/UI Design Lead
at E.ON Digital Technology, Essen | www.eon.com/en.html
E.ON is an energy provider operating in Europe, 78k employees.
My main responsibilities:
E.ON is an energy provider operating in Europe, 78k employees.
My main responsibilities:
- Served as Product Strategist and UX/UI Expert over different B2B, B2C, E2E products (mobile, tablet, desktop)
- Led Design Sprints, Lean Inceptions, Design Thinking, Product Validation boards and many other workshops to create process maps, blueprints, architecture, and products.
- Led product development processes with active engagement of all stakeholders and insurance “we are building the right product” based on user research (quantitative and qualitative), product metrics and user centered design.
- Upskilled top leaders in digitalization and product development know-how with a new program “Digital Upskilling for Leaders” totaling 100 Top leaders.
- Contributed to Digital Transformation as UX/UI Consultant in all corporate departments.