Ecommerce IN RESPONSIVe DESIGN

BACKGROUND

Rieger Fashion was a contemporary fashion store in Salzburg. Selected fashion products were for people who love to go beyond, set the trend and not to be a mainstream.
They wanted to create an online store. As they didn't have any experiences in online sale, social media, SEO etc.; there was a need to have a responsible person for the whole online area, marketing and creative direction.

MY WORK

• Assessed the market competition, coordinated UX/UI design, defined business goals, and developed the conceptual strategies to create an online store, increase social media engagement, and drive Marketing ideas.
  
• Built the information architecture framework for the online store and tested customer interaction across Facebook, Instagram, Google AdWords, and Newsletters.
  
• Strengthened branding through detailed product management, digitalisation, photography, and store uploads.

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