Ecommerce IN RESPONSIVe DESIGN
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BACKGROUND
Rieger Fashion is a contemporary fashion store in Salzburg. Selected fashion products are for people who love to go beyond, set the trend and not to be a mainstream.
They wanted to create an online store. As they don't have any experiences in online sale, social media, SEO etc.; there was a need to have a responsible person for the whole online area, marketing and creative direction. |
STRATEGY
First of all, I've analysed all the possibilities how they could compete with so many other online stores out there. Products they're selling are very special - user definition was an important part for the smart begin.
In this project I defined the whole concept. Grid system of the product pages is emphasizing the unusual fashion products from high-fashion designers. Products are easy to buy, customer doesn't need to create an account first. Product photography is showing urban style and daily usage. Interaction with the customers is based on newsletters, social media (Facebook, Instagram), Fashion Bloggers and Google Adwords campaigns. |
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