ONLINE STRATEGY & WEB DESIGN
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BACKGROUND
Sendoline is a producer of endodontic products with a headquarter in Sweden. They are growing and creating new business opportunities in Germany and Austria. Their business goal was to create startup in Germany and sell products via online dental platforms. They wanted to have a modern homepage with a clear product structure and sale channels integration.
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STRATEGY
I simply started with the competitor analysis and user research to get a background information about the business and users. Afterwards, I defined main business and user goals, marketing strategy and the key points how they could interact with the new customers. The next step was a website architecture followed by fast prototyping.
The outcome was a website with clear product portfolio, calls to action, blog integration and referrals where to buy. Indeed, in responsive design with integrated CMS system. |
