UX/UI | BUSINESS PLAN | Development

USE CASE

Dentists in Germany are looking for the cheapest OFFERS when they want to buy new instruments, devices or investment goods. The process to buy them is very complicated and time-intensive.
​Dental Devices or investment goods are highly priced products in a price range from 1.000€ to more then 100.000€.
Dentist is usually contacting (email, phone call) 3 different dealers in the area to get the offer. 
Afterwards, each dealer will send a sales representative directly to the dentist’s office. 
It means, the dentist needs about 1 hour to collect all the information to send an inquiry and 3 more hours to speak with dealer’s sales representatives.
Offers will come in 7-10 days. Finally, the dentist can compare them and place an order.

SOLUTION

It was a hard work to go through all sections of user centred design, but if you want to build something great and be sure it will be DESIRABLE, USABLE and USEFUL for your customers then you have to try hard.
So, the final solution (after 3 design iterations) was an online platform for dentists and dealers. And this solution is called ROLF.

How is ROLF working?

• Dentist triggers an INQUIRY REQUEST on the ROLF platform. All dealers in Germany could see this inquiry and can place an offer. ROLF is collecting all offers for 48 hours. 
• Dentist can ask for a new product, demo or even second hand goods
• ROLF selects only 3 “BEST PRICE” offers for the dentist.
• Dentist has a guarantee to be anonymous till she/he will choose the best offer
• Dealer offer is incl. installation, delivery and commission costs

ROLF meets all requirements of a great user experience - USEFULNESS, USABILITY and DESIRABILITY.

ROLF was developed together with P.I.C.S. Salzburg GmbH & Co KG

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